‘Think with Innovators’ is a series showcasing the experience and insights of some of digital media’s key figures. In our latest interview, Hannah Mirza, Global Head of Media Partnerships at MediaCom, talks about the challenges of building innovative teams, and the importance of scalability.
Put Google research and insight behind your thinking SUBSCRIBE Hannah Mirza found her way into the world of digital marketing by way of chef training, legal studies and finally a degree in business and economics. “Law and business were good for my intellect, and cheffing was good for my creativity,” she recalls, “and advertising was the perfect industry as it has a little bit of both. I think that's why I stuck with it and progressed through and made it my career.” Overseeing a diverse role at MediaCom, this range of skills and experience stands her in good stead as she manages global relationships with the likes of Google, Facebook and Twitter, as well as looking after the agency’s portfolio of startups and potential new channels.
As an experienced leader at the agency, Hannah sees team building as both a crucial part of her job, and an area where she’s able to effectively nurture a culture of innovation. “I like building things, and I think my strongest skillset is building teams,” she says, explaining that, for her, the key to creating a successful team is to first identify the problem or opportunity that needs addressing, and then recruit accordingly. “Generally I’ll find a trend that’s happening and think about how do we react to that trend and build a team behind it?”