June 17, 2015

"This is the Year of Addressable TV, It is Totally Transformational” GroupM’s Gotlieb

The opportunity for advertisers to deliver TV ads to specific homes , via cable and satellite boxes and connected TV’s is “totally transformational” and it is happening now, says Irwin Gotlieb, Chairman of  GroupM,  WPP’s media buying umbrella group.  He says the media industry of the future  will see 2015 as the the year that addressable TV became viable.

Read more here.


GroupM

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