Triad to Sell Assets to Sam’s Club

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Sam’s Club to Acquire Proprietary Technology and Teams Developed by Triad 

ST. PETERSBURG, FL, December 11, 2019 – Triad, a digital advertising sales consultancy, announced Sam’s Club will acquire key talent and technology platforms that were owned by Triad and have been supporting the Sam’s Club digital advertising business. Deal terms were not disclosed.

“Our Triad team and the technology stack developed to run the Sam’s Club digital retail media program have been very successful. We’re committed to supporting Sam’s Club and their advertising clients with a smooth transition over several months, and we wish them continued long-term success,” said Sherry Smith, CEO, Triad. “Meanwhile, Triad remains a strategic partner to over a dozen leading national retailers, helping them with consulting, strategy and in developing custom solutions to drive sales and revenues from their advertising, data and eCommerce products. Triad will continue to invest and innovate in services both for brands and retailers, as the industry continues to evolve.”

As retailing continues its digital transformation and consumers increasingly transact purchases via e-commerce, retailer-owned media on their websites and data concerning their customers have become increasingly valuable to brands. Working with Triad, Sam’s Club was an early mover seizing these opportunities. The new deal with Triad, and prior transactions, demonstrate a deepening of Sam’s Club’s investments to help advertisers succeed with their customers.

“This area of advertising is undergoing exponential growth and is incredibly competitive,” said Tony Rogers, Sam’s Club’s Chief Member Officer. “So, when this opportunity came to us, it was an easy decision. The team’s expertise and tools, combined with the talent and rich insights we already have, rounds-out our in-house digital advertising capabilities and will help us grow this business even faster.”
About Triad®

Triad is a media, creative and technology partner that specializes in growing brands in all retail environments. From consulting and creative content, to media buying and analytics, Triad helps brands insights into their customers’ shopping behaviors. Since 2004, retailers including Walmart, Sam’s Club, CVS and Bed Bath and Beyond have relied on Triad to create new revenue streams that don't rely solely on selling products. Triad is a GroupM-owned company based in St. Petersburg, Florida, with offices in New York, Chicago, and Rogers, Arkansas. To learn more, visit  

About Sam’s Club
Sam’s Club®, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 36th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market leading technologies and services like Scan & Go, Club Pickup and home delivery service in select markets. To learn more about Sam’s Club, visit the Sam’s Club Newsroom, shop at, and interact with Sam’s Club on Twitter, Instagram and Facebook.

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