Oct. 21, 2016

TV 2 Fan – Innovative Second Screen Solution

GroupM Next Nordic continues the rollout of the new proprietary 2nd screen platform for live TV. The platform engages the audience and as it allows for a complete brand integration on the 2nd screen, the brand directly connects with the audience. 

The platform is seen as part of the digital transformation of linear TV and except for providing engagement (22 minutes per user), it provides a digital footprint of the TV audience.

 


GroupM

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