January 5, 2017

Two Years In, GroupM Hasn't Softened Its Tough Stance On Viewability

GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as EVP of global brand safety.

So what’s a brand safety guy doing at a consumer electronics show?

“To understand brand safety, I need to understand where media is going, particularly new data innovations,” he said. “The data we collect and what we do with it has huge implications on consumer privacy. I was thinking about Alexa and how it can be subpoenaed by the government.”

Montgomery spoke with AdExchanger in Las Vegas, shortly after rolling out GroupM's tough viewability standards globally.

Read full story at AdExchanger


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