June 8, 2015

Using sports’ potential to deliver the art of the story

Coming out of the recent newfront/upfront season, content in its many varied forms remains the almighty king, and its influence only continues to grow, rivaled perhaps solely by the emphasis placed on cross-platform distribution (the proverbial queen) and data insights to inform how brands maximize that content. But it’s still all about the content.
Read more here.


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