NEW YORK (OCTOBER 15, 2013) – MEC Bravo, a top 3 multicultural agency (www.mecglobal.com), has appointed Vilma Vale-Brennan as Managing Director. Vilma replaces Gonzalo del Fa, who has been selected to lead GroupM Multicultural. She will report to Marla Kaplowitz, CEO, MEC North America.
Vilma will harness the power of the agency’s culturally relevant insights and deep analytics and research to provide integrated communications strategies targeted to multicultural consumers across the US. Vilma will also support MEC’s new business efforts, partnering with Eamonn Store, President, Agency Development.
Speaking on her appointment, Marla Kaplowitz said: “Vilma will play a central role in providing strategic leadership to our clients with a unique multicultural point of view. She will further develop our multicultural insights practice by increasing collaboration of MEC Bravo across all agency teams ensuring that our deep understanding of multicultural audiences is weaved into client initiatives and throughout all planning processes.”
Vilma brings to MEC Bravo over 13 years of experience in creating ground-breaking strategies for Fortune 500 clients, including: Pfizer, Sony, and Frito-Lay. Her previous media experience includes roles at Havas Worldwide Advertising where she managed US/Mexico engagements, The Bravo Group, an integrated communications company focused on the US Hispanic consumer working with Pfizer, and Executive Director for Listerine PocketPacks at JWT where she led the team to a gold EFFIE win. Vilma also spent time at El Museo Del Barrio where she spearheaded the marketing strategy and advertising campaign for the museum re-launch, and PepsiCo where she worked with the global licensing team to champion the development of numerous new tools for its licensing program.
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