Wavemaker’s Amanda Richman Makes The Case For Ad Agencies As ‘Your True Partners’

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ORLANDO — After a spate of controversies in the last couple of years, ad agencies are enduring choppy waters, as many brand clients look use software, for themselves, to execute some of the traditional functions of their agencies.

A recent Association of National Advertisers (ANA) survey showed 35% of marketers expanded their in-house media buying capabilities in 2017

But, speaking at a new ANA event, one agency rebooted for the new world made a strong case for retaining an agency relationship.

Watch the full video on Beet.TV here

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