July 14, 2015

“Why Truffle Pig Matters. It’s about Platform native Advertising", GroupM’s Rob Norman

CANNES –  Native advertising was very much part of the conversation at Cannes Lions with the BBC and others announcing ambitious initiatives.  One of the most talked about was the announcement of a joint venture between WPP, Snapchat and the Daily Mail around a native advertising initiative called Truffle Pig.


GroupM

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