June 2, 2015

WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers

Performance Marketing, Now Just 10% of Xaxis Business, Set to Grow Rapidly

WPP digital media buying network Xaxis is looking to tie more of its own compensation to achieving specific client goals such as sales or downloads by forming a performance marketing agency called Light Reaction.

Read more here.


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