Xaxis is introducing a programmatic product for the coming elections in the Philippines that enables political parties to use anonymised voter data to inform their campaign creative on the fly.
Xaxis Politics, which originally launched for the US presidential elections, claims to be the first product of its kind in the region, enabling Philippine political candidates to reach voters with targeted messaging across display, mobile, online video, digital radio, connected TV and social media.
The new service, which uses Xaxis’s proprietary data management platform Turbine, is “a dream for any politician,” the company says in a press release. Xaxis Politics has yet to secure its first client.
Read full story here