Xaxis, the world's largest audience buying company, announced today the launch of operations in Latin America. Headquartered in Miami with a second office in Mexico City, Xaxis Latin America offers advertisers the first, fully featured audience buying solution for reaching the region’s more than 300 million connected consumers across Brazil, Mexico, Argentina, Colombia, Chile, Uruguay, Venezuela and Peru. The Latin America operations will be led by Lucas Mentasti who will serve as managing director, Latin America.
With Xaxis Latin America, advertisers can run comprehensive, multi-country audience buying campaigns across display, online video, social and mobile with a level of precision and transparency far beyond the capabilities of the region’s largely contextual-based buying networks. The launch augments existing Xaxis operations in North America, Europe, Asia and Australia, providing Xaxis clients with a single source solution to reach Latin American audiences wherever they happen to be and through all phases of the marketing cycle. In addition to the Miami and Mexico City locations, Xaxis will open offices in Brazil, Colombia and Argentina over the next year.
READ MORE FROM THE XAXIS WEBSITE HERE.