GroupM Services

WE PROVIDE ACTIVATION SERVICES AND INTELLIGENCE, ENHANCED BY TECHNOLOGY THAT MAKE ADVERTISING WORK BETTER FOR PEOPLE.

As the group’s centers of excellence in Search, Social, Programmatic, Ad Ops and Commerce, our teams leverage GroupM’s position as a priority partner to work with the largest competitive global platforms to make advertising work better in the world.

Partnerships

We work closely with the world’s leading platforms and partners to drive innovation and deliver client value across all of our practices. Our unmatched global scale and deep, long-standing relationships give us a leading edge in product co-development, training and accreditation, and access to beta and pilot programs for our teams and clients.

Process

Operational excellence is the foundation of everything we do. Our teams deploy global playbooks, dashboards, reporting, and internal ratings systems to develop and exceed industry quality standards that lead to more efficient, effective, and successful results for our client partners. Whether a brand needs help planning for a standard campaign or navigating a crisis, we have a plan-and process-that will work.

People

With more than 4,000 specialists in Programmatic, Search, Social, Ad Ops and Commerce across our global network, GroupM’s collective of experts represent the best of the industry’s best. With unparalleled access to learning and development opportunities, we have more Google Search and Amazon certified employees than any other holding company, and our distributed network of agencies means that we can offer our people unlimited potential for internal mobility.

CAMPAIGNS MADE SMARTER. AND MORE SUCCESSFUL.

By staying one step ahead of technology and user behavior trends, our GroupM Services teams make sure your message is delivered to the right person, at the right time, in the right context, without issue. ​With a coordinated suite of specialists, we co-create impactful, responsible, measurable campaigns that make advertising work better for people.

Driven by an audience-first approach to search marketing, our dedicated, award-winning paid search and SEO specialists are industry leaders trained to creatively target and amplify messaging to deliver results. 

When you’re the biggest, it makes sense that you’re the best. GroupM is the most certified Google partner globally, and our industry talent have won more than 40 awards over just the past two years alone. With a passion for smart, strategic marketing plans that surpass client expectations, our ever-evolving, comprehensive approach to search marketing spans audience targeting, content addressability, audience identification, and reporting and insights, across paid search, SEO and e-commerce channels. Our Search Excellence Dashboard and Playbooks connect our global community and maintain high standards of best practices and accountability, and our global footprint gives us a leading edge when it comes to successfully executing campaigns across multiple regions and platforms. 

With an integrated approach to Social, our teams build results-oriented, value-driven campaigns for clients using our first-to-market advantages with the world’s leading platforms.

As the #1 buyer of Facebook and Twitter globally, our social practice works with 75 of the top 100 global brands, combining the strength of GroupM’s global talent base with our scale, spending power, and deep platform relationships to deliver unsurpassed client results. Our customer-centric innovations live at the convergence of data usage, platform usability, and commerce, and our teams manage entire campaign lifecycles from budget allocation, strategy and planning all the way to implementation and reporting, connecting insights and audiences from integrated media approaches for total optimization. We work with brands in every vertical across every social platform and drive Quarterly Business Reviews with all key social platforms to consistently extract first-mover advantages for clients. And with key leaders represented on Facebook client council, Pinterest client council, the Twitter performance advisory board and more, we’re connected with thought leaders across the industry to help inform product improvements that benefit our teams and clients. 

Our dedicated team of programmatic, omnichannel specialists, advise, strategize, execute and drive results for agencies and clients.

Our level of programmatic expertise is unmatched. With more than 700 practitioners across 87 markets, our specialists are all highly DSP accredited and globally aligned on best practices and measurable success thanks to the GroupM Programmatic Excellence Playbook and Excellence Dashboards. We leverage our scale not only to get the best media technology and data prices but also to invest in proprietary technology that provides insights-enabling smart bidding to unlock client value. As one of the largest buyers across Google DV 360, The Trade Desk and the Amazon DSP, our hands-on expertise spans all major DSPs in the market, and our differentiated advantage is the ability to leverage advanced analytics and insights to enable smart bidding for AI-led optimizations. But we don’t stop there. We are also committed to delivering media and data quality that is brand safe, fraud-free, and transparent. 

We’re here to ensure that digital media campaigns for our clients launch accurately and on time.​

Our Ad Ops practice provides technology consultation and service level management of Ad Serving, rich media, and ad technology partners, while also helping onboard new clients, managing Conversion Tags and technical QA, and serving as the first point of contact for creative, targeting, and reporting issues.  As workflow specialists, our Ad Ops teams serve as advisors for optimizing timing and processes for successful campaign launches including Coding, Creative stewardship and Tag Management. They also serve as communications hubs and market experts, providing solutions for best-in-class technology for tracking including rich media, Ad Servers, creative requirements/best practices, ad verification, bot fraud and viewability.

We know commerce media, platforms and algorithms better than anyone else in the world. 

At GroupM, we plan, buy, measure, and optimize more media than anyone else, creating cost savings and leveraging shared knowledge. Boasting the largest algorithm optimization team in the world, we deliver algorithmic advantage to our clients through comprehensive feature analysis and prescriptive recommendations. Our long-standing, strategic partnerships with technology platforms, marketplaces, and retailers across markets ensure we have the necessary connections to innovate across channels. On top of that, our accreditations are unparalleled. We have more employees trained in Google, Facebook, Amazon, Walmart, Target, Criteo, Instacart (and more) than anyone else.