The future of media can be expressed in one word: digital
GroupM Interaction is responsible for developing tools and processes central to our digital operations, which enable our agencies to function more effectively. A consistent approach to operations, data processes and tools allows our agencies to function more efficiently. In addition, the intention of GroupM Interaction is to leverage the assets of GroupM to empower each of the Interactive agencies in the group by harmonizing GroupM resources to make us smarter and more competitive.
Key areas of focus include:
• Development and implementation of standard business terms with digital publishers
• Integration of data services and policy
• Development of digital training and integration tools and initiatives across the group
• Supporting GroupM Trading with centralized operations and tools
• Leveraging GroupM and WPP partnerships for the mutual benefit of all participating companies