In this edition, we look back on our recent ADVANTAGE videos covering the rise, role, and future of social commerce. While industry experts are unequivocal about the growth of social commerce, we look through the lens of the consumer to investigate key talking points on how social commerce can “Make Advertising Work Better for People.”
We look at this from three perspectives:
- Integrating social commerce
- Executing social commerce
- Nurturing social commerce
In the ADVANTAGE videos, our guest speakers highlighted the unique opportunities that social commerce delivers in expanding existing e-commerce capabilities and replicating certain physical commerce experiences.
These advantages appear clearly when we observe from a consumer perspective, in particular, social commerce’s strength in discovery and bridging the online gap to receive purchase advice. While all platforms increasingly perform multiple functions, this is what social commerce is most known for. However, integrating, executing, and nurturing social commerce will be crucial.
PLATFORMS SKEWED TOWARD DISCOVERY & GETTING ADVICE