Samantha Bukowski

Global Head of Commerce, GroupM

Passionate about forging deep connections between media and data strategy by unlocking innovative commerce capabilities, Samantha Bukowski is GroupM’s Global Head of Commerce. In this role, she’s helping GroupM, its agencies and clients define this new era where commerce is rapidly becoming central to the future of all media. Her team does this by embedding advanced and connected commerce capabilities into GroupM agencies Mindshare, Wavemaker, and EssenceMediacom to deliver measurable business growth for clients.

Sam’s team brings together the specialist Retail, Direct to Consumer, and Social Commerce functions that exist across GroupM in strategy, media activation, creative, and data and technology as part of GroupM’s agency teams to provide clients with the ability to manage the full commerce ecosystem. She also works closely with regional and market leaders to implement local commerce plans and strategies as well as working with capabilities across WPP to support the broadest possible solutions for WPP’s clients.

She has been a GroupM veteran of almost five years—first leading commerce for Wavemaker in the U.S. and then, for a year and a half, leading the strategic development and operationalization of GroupM’s connected commerce capabilities across the group.

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