COVID-19: A Game Changer For Media And Purchasing
Many European countries are being forced into renewed lockdowns due to rapidly rising COVID rates, with North American cities seemingly following in short order. New research from GroupM aggregates important new insights from consumers in recent months that focuses on how their attitudes, media consumption habits and actions have changed during the global pandemic.
In this new study, consumers were grouped on dimensions of anxiety and financial response:
Among the insights contained within the report:
We quantify media consumption reach changes for dozens of different types of media as well, and look at a range of consumer attitudes toward shopping and spending money.