Earn Consumer Trust and Brand Love with Brand Safety | A Conversation with John Montgomery

What exactly does it mean to build brand love through brand safety?

In the first episode of GroupM’s new Better Advertising┬ávideo series, Jill Kelly, CMO for GroupM, hosts John Montgomery, GroupM’s EVP for Global Brand Safety, on all things brand safety. They cover the definition of brand and social safety, how it’s evolving, and the new categories where brands should be upping their brand safety game. You’ll also learn about semantic keyword blocking and how it’s helping ensure publications can make a comeback after blunt keyword blocking during COVID-19.

 

Read more about the opportunities and challenges ahead in brand safety by downloading the Brand Safety Playbook.