GroupM had a strong presence at Advertising Week Europe 2019 and our leadership and experts spoke on the future of the industry. Please find a quick recap with links to videos of our sessions below:

The Quality Street Gameshow: Why Not All Digital Media is Equal

• Hosted by Jimmy Carr and featuring GroupM UK Digital’s Paul Rowlinson, this session focused on the key factors that make up a quality media buy.
• Video: http://europe.advertisingweek.com/watch/-quality-in-media-2019-03-19-1230
• Press: Jimmy Carr’s Quality Media Gameshow- Campaign

Automation 2020

• Jenny Kirby, Managing Partner GroupM Digital Services UK and Silvia Sparry, discussed the future of automation and how can businesses small and large benefit and optimize growth through automation.
• Video: http://europe.advertisingweek.com/watch/-automation-2020-adtech-seminar-2019-03-19-1630

Transformation AllStars

• GroupM UK CEO Tom George discussed his key decisions and lessons learned around business transformation.
• Video: http://europe.advertisingweek.com/watch/-leadership-seminar-2019-03-19-1530

Influencer Marketing: Fanning the Fyre or Powering Growth

• INCA, GroupM’s influencer solution, presented this session to highlight how data and technology play a key role in today’s influencer landscape.
• Video:http://europe.advertisingweek.com/watch/-xaxis-influencer-seminar-2019-03-18-1530