GROUPM ADVERTISING WEEK EUROPE 2019 RECAP
GroupM had a strong presence at Advertising Week Europe 2019 and our leadership and experts spoke on the future of the industry. Please find a quick recap with links to videos of our sessions below:
The Quality Street Gameshow: Why Not All Digital Media is Equal
- Hosted by Jimmy Carr and featuring GroupM UK Digital’s Paul Rowlinson, this session focused on the key factors that make up a quality media buy.
- Video: http://europe.advertisingweek.com/watch/-quality-in-media-2019-03-19-1230
- Press: Jimmy Carr’s Quality Media Gameshow- Campaign
- Jenny Kirby, Managing Partner GroupM Digital Services UK and Silvia Sparry, discussed the future of automation and how can businesses small and large benefit and optimize growth through automation.
- Video: http://europe.advertisingweek.com/watch/-automation-2020-adtech-seminar-2019-03-19-1630
- GroupM UK CEO Tom George discussed his key decisions and lessons learned around business transformation.
- Video: http://europe.advertisingweek.com/watch/-leadership-seminar-2019-03-19-1530
Influencer Marketing: Fanning the Fyre or Powering Growth
- INCA, GroupM’s influencer solution, presented this session to highlight how data and technology play a key role in today’s influencer landscape.