Joe Barone to Speak at Broadcasting & Cable’s Advanced Advertising Summit on Brand Safety in CTV

Connected TV is attracting the attention of advertisers and media buyers around the world. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. It’s also attracting fraud – causing concerns about inventory quality, invalid traffic and measurement.

Join Joe Barone, GroupM’s Managing Partner for Brand Safety Americas, on Monday September 14 at 1:45 PM EST at Broadcasting & Cable’s Advanced Advertising Summit for a keynote panel discussion with DoubleVerify’s Matt McLaughlin and Dell’s Shaune Kolber on the latest techniques for ensuring CTV media quality and performance and how each are helping clients protect their brands on these platforms.