The COVID-19 pandemic has brought unprecedented demand for digital content; we’re working from home, we’re streaming online entertainment, and we’re consuming vast amounts of news content to keep abreast of constantly changing stay at home requirements, reopening phases, and information about the impact of this global health emergency. Yet, as more of us are online than ever, we’re seeing an equally unprecedented drop in demand for online advertising, as whole sectors of the economy reduce or suspend their advertising campaigns, and as advertisers, concerned about brand safety, request that their ads not be placed next to COVID-19 content.
Join Joe Barone, GroupM’s managing partner for brand safety in the Americas, on Thursday, June 18 at 2:00 PM EST in the third session of NAI’s “Reach the Summit” series. They’ll be discussing what companies are doing to re-tool their offerings to advertisers, how they’re shifting their business models to adapt to the rapidly changing environment, and how they’re working to preserve brand-safe environments for local and national news outlets. Lastly, they’ll discuss the important role digital advertising can play in an economic recovery, and how self-regulation and privacy protective best practices can give ad tech companies an extra advantage in this competitive marketplace.