John Montgomery to Speak at Cynopsis’ Big TV Conference on Brand Safety in the Connected TV World

John Montgomery - EVP, Global Brand Safety

Connected TV is a rapidly growing segment of the television industry. While definitions are often fluid, GroupM estimates that it accounts for several billion dollars of annual spending in the U.S. Programmatically bought connected TV is much smaller, likely closer to $1 billion in 2020. As connected TV grows, advertising and brand safety controls are rushing to catch up.

Join John Montgomery, GroupM’s Global Executive Vice President for Brand Safety, on Tuesday, September 22 at 3:28 PM EST as he sits down with Mars’ Tony Squires to discuss the opportunities and obstacles in navigating misleading media environments, the effectiveness of keyword blocklists, the trend toward brand suitability, the cloudy line between avoiding content that an advertiser might disapprove of but where their audience still lives, and more.