John Montgomery to Speak at New York Virtual Brand Safety Summit

About the

We’re entering a new phase of brand safety and suitability in digital video advertising where we no longer have to rely on blunt instruments to block whole categories of content. In this session we’ll discuss how agencies, AdTech companies and industry leaders are coming together to find ways to use more detailed categorizations of content to deliver video advertising experiences that are not only safe but drive real scale and engagement for brands.

Join John Montgomery, GroupM’s global executive vice president of brand safety, and the 614 Group – in partnership with GroupM – on Tuesday, June 16 at 10:00 AM EST for a panel discussion on “The Future of YouTube Brand Suitability: Scale & Engagement.”