The COVID pandemic has sharply transformed the economic expectations across the world in 2020 and categorically altered the way we’re able to do business in all sectors. In the U.K., following seven years of mid- to high-single digit growth, the advertising market will decline by 13% in 2020; however, we do see positive news on the horizon as the U.K. ad market has started to stabilize after an initial freefall that began in late March. So, as we’re in the midst of an economic downturn, is it wise to invest in advertising?
Join Karen Blackett, GroupM U.K. CEO and WPP U.K. Country Manager, on Monday September 7 at 10:25 AM GMT for a keynote interview with Campaign U.K.’s editor-in-chief Gideon Spanier as they discuss why investing in advertising in a downturn works and the outlook for the rest of FY 2020 and into 2021. They’ll also discuss the future of the office: how brands are successfully adapting in a COVID world and adapting to client needs and improving diversity and inclusion in media and at WPP.