Krystal Olivieri to Speak at IAB’s Virtual Event on How Webinar Diving into the Future of Identity

In today’s world, digital marketing comprises a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. When those identifiers are removed these systems and operational processes break, impeding the flow of advertising spend that funds free consumer access to content and services.

Join Krystal Olivieri, GroupM’s SVP of Global Data Strategy and Partnerships, on Thursday, July 16 at 11:00 AM EST for a panel discussion on how and why the removal of identifiers impacts agencies and advertisers and the importance of rearchitecting digital marketing around “privacy by default” addressable advertising and measurement.