Matt Sweeney to Speak at Cynopsis’ Big TV Conference on the Future of the Upfronts

For years, the Upfront market has been decried as antiquated. Calls for change got even louder when 2020 events were scrapped due to the pandemic. So, where do we go from here?

Join Matt Sweeney, GroupM U.S. Chief Investment Officer, on Wednesday, September 23 at 1:25 PM EST for a panel discussion hosted by David Cohen, President of IAB, as they discuss whether or not the Upfronts should be reimagined or eliminated altogether for a system that better reflects how consumers are consuming content.