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Meb Francisco to Speak at Cynopsis’ Measurement & Data Summit on Diversity’s Effect on Measurement

How is the media industry responding to the Black Lives Matter and social justice movements in their work around measurement? This discussion will focus on how research studies, data collection and modelling are – and should be – transforming. Topics will include tactics to actualize data, rethinking our day-to-day practices to ensure that we are working toward greater equity and more.

Join Meb Francisco, GroupM’s Managing Partner & Group Director for Data & Analytics Platform Services, on Tuesday, November 17 at 2:55 PM ET as she sits down with Kendra Clarke, VP of Data Science and Product Development for sparks & honey, and moderator Simon Fenwick, EVP of DEI for the 4A’s, to discuss diversity’s effect on measurement.