In today’s advertising ecosystem, brands constantly face a choice about what context and content they want to surround, just as they always have when they used to buy ads in certain magazines. The lines are blurrier today, and so having a perspective on what you want to surround, and what you want to avoid, becomes increasingly important. We are aware that while brands run ads on video, social or search platforms, some find it acceptable to run their ads amidst edgier content, some target such content intentionally, and some advertisers wish to avoid this content all together. There is no one-size-fits-all solution to content adjacency.
Join Susan Schiekofer, GroupM’s Chief Digital Investment Officer, and the 614 Group – in partnership with GroupM – on Tuesday, June 16 at 1:45 PM EST for a panel discussion on how to create and establish what works for you when it comes to brand safety and brand risk.