Fake News & Deepfakes | A Conversation About Its Real Impact On Advertising

  • Video
  • September 25, 2020

Fake news and technologies that create deepfake videos are growing more sophisticated and threaten to further erode institutional trust. In this episode of our Better Advertising series, GroupM EMEA’s Stevan Randjelovic, Director of Brand Safety and Digital Risk, and Internews Network’s Jason Lambert, Senior Director of Media Business, take us through how aggressive keyword avoidance has created an existential crisis for local news in addition to demonetizing online news at a time when the audiences is increasing and when the public needs reliable information most. They also discuss the best ways to combat fake news, its impact on advertising and what to look for when trying to spot it.

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