GroupM Performance is a Center of Excellence that combines the search, social and programmatic capabilities of Catalyst, Xaxis, and [m]PLATFORM. It simplifies the complexity brought on by media fragmentation and brings clients the most progressive digital, data and performance capabilities as they pursue brand and business growth. Our high-performing, innovation driven team comprises more than 800 performance marketing experts across GroupM. GroupM Performance also supports and enhances MediaCom, Mindshare, Wavemaker, Essence, and m/SIX. GroupM is the world’s leading media investment company responsible for nearly $48B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
GroupM Performance made its debut in the Forrester Wave™: Performance Marketing Agencies, Q3 2019, which evaluates the performance marketing agencies that matter most and how they stack up. GroupM Performance was among the 12 select companies that Forrester invited to participate in its evaluation. In this evaluation, GroupM Performance was cited as a Strong Performer in Performance Marketing. GroupM Performance received the highest scores possible in the global execution and privacy criteria.
According to the evaluation, GroupM Performance “sports one of the strongest programmatic offerings and can solidly execute globally.” The report also recommends GroupM Performance to “marketers with channel-specific needs, like programmatic or eCommerce, that may eventually want one agency to manage all of its digital marketing channels.”