Opportunity & Hazard

Brian Wieser

2020 and Beyond

GroupM’s newest publication, Opportunity and Hazard: 2020 and Beyond, authored by Rob Norman and Brian Wieser, offers perspectives on foundational technologies and issues we believe are most likely to impact consumer adoption of products and services:

  • Bandwidth
  • Increasing machine ‘intelligence’
  • Application of identity and
  • What comes after the most successful consumer product in history – the smartphone.

GroupM’s analysis considers the context of privacy, brand safety and the impact of “direct brands.”