2020 and Beyond
GroupM’s newest publication, Opportunity and Hazard: 2020 and Beyond, authored by Rob Norman and Brian Wieser, offers perspectives on foundational technologies and issues we believe are most likely to impact consumer adoption of products and services:
- Increasing machine ‘intelligence’
- Application of identity and
- What comes after the most successful consumer product in history – the smartphone.
GroupM’s analysis considers the context of privacy, brand safety and the impact of “direct brands.”