How Do You Operationalize Ethics? | A Conversation About Policy Shifts & Brand Safety

Can ethics be operationalized to create a better, more responsible advertising ecosystem?

In episode 2 of GroupM’s Better Advertising video series, resident data and policy experts Krystal Olivieri, GroupM’s SVP of Global Data Strategy & Partnerships, and Nicola McCormick, GroupM’s General Counsel, give us an inside look at how they decipher new policy shifts and create new guidelines that keep brands and their customers safe and always at the center.

Read more about the opportunities and challenges ahead in brand safety by downloading the Brand Safety Playbook.