Thinking Inside the Box Phase 5: Lighting Up Neural Networks: The Brain’s Response to Addressable Ads

Lighting up Neural Networks: The Brain's Response to Addressable Ads

We’re excited to be able to unveil the fifth phase of our research – Thinking Inside the Box. Phase five investigates what happens in four key areas of the brain when people watch addressable vs. non-addressable ads within TV shows, as shown through state-of-the-art fMRI imaging.

Read the article on The Drum and download the research via the form on the right.