TORONTO— Aug 1, 2018 – GroupM, the media investment group of WPP, today announced the appointment of Heather Baily to Chief Financial Officer (CFO) for its operations in Canada. Based in Toronto and reporting to CEO, Stuart Garvie, Baily will be responsible for the financial strategy and operations of GroupM in Canada. She will work closely with the leadership and commercial teams at GroupM’s agencies in Canada including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well GroupM’s outcome-focused programmatic company, Xaxis. Based on revenue, Canada is GroupM’s seventh-largest market and important to the company’s global growth.
Baily will be the first-ever CFO for GroupM Canada. Prior, the financial operations of the group in Canada were overseen day-to-day by GroupM’s CFO for North America, Mark Sanders, who will continue to work closely with Baily in her new capacity. The appointment ensures that the leadership team and clients of GroupM in Canada have senior, expert and dedicated financial oversight in the market.
“Heather’s appointment to CFO reflects GroupM’s continuing strategic focus and investment in Canada,” said Stuart Garvie, CEO. “In her former roles as GroupM Canada’s Financial Controller and prior as Financial Controller for GroupM EMEA, Heather developed a track record of outstanding performance working with our agencies to ensure their growth and profitability in our competitive marketplace. I’m looking forward to working even more closely with Heather as she joins the GroupM Canada executive committee.”
GroupM is the world’s leading media investment company responsible for more than $113B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM creates competitive advantage for advertisers via its worldwide organization of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
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