Influencer Marketing Will Be INR 900 CR Market in India By The End of 2021
INCA, GroupM’s brand-safe influencer and content marketing solution unit and exchange4media Group today announced the release of The India Influencer Marketing Report.
MMA, GroupM and Amazon Advertising Launch Festive Season Playbook
MMA, GroupM and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook, a handbook for marketers on expected consumer sentiment along with recommended strategies for Diwali this year.
Rural India Positive About Economic Recovery: Kantar and GroupM Dialogue Factory Rural COVID Barometer Report
Kantar, the world’s leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report.
Online Shoppers in India expected to reach 500M by 2030: says Modern Marketers Guide to Connected Consumer Journeys by MMA and GroupM
MMA India, a part of MMA global the world’s leading not for profit marketing trade body with a heightened focus on the future of marketing along with the AMMP Council and GroupM India, today launched an industry playbook titled ‘Modern Marketers Guide to Connected Consumer Journeys’.
Aimee Buchanan joins GroupM as CEO of Australia & New Zealand
GroupM has named Aimee Buchanan as CEO for Australia & New Zealand. She will join GroupM in October to lead the network of agencies including Mindshare, MediaCom, Wavemaker, Essence, Neo and m/SIX and specialty media businesses including Finecast, Xaxis and Sightline.
GroupM Names Brendan Moorcroft CEO of Choreograph
GroupM, WPP’s media investment group, announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated by GroupM, effective August 9, as Kirk McDonald returns his full focus to CEO of GroupM North America.
Exclusive Data from COMvergence on Media Agency Billings Final 2020 Reveals Top Global Agency Network and Group Winner
COMvergence has issued its latest global billings rankings report based on Final 2020 media agency and group billings – including digital media spends. With a total 2020 billings figure estimated at $21.3B, and a growth rate of -9.7%, OMD stays as the top-ranked media agency network worldwide. GroupM’s Mindshare (including Neo) placed 2nd with $20.0B (-6.2%) and Carat ranks 3rd with $15.5B (-18.4%).
20 Companies Commit to Spend at Least 2% of Their Total Annual Media Budgets in Black-Owned Media through GroupM’s Media Inclusion Initiative
GroupM, WPP’s media investment group, today announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm’s recently introduced Media Inclusion Initiative (MII).