20 Companies Commit to Spend at Least 2% of Their Total Annual Media Budgets in Black-Owned Media through GroupM’s Media Inclusion Initiative
GroupM, WPP’s media investment group, today announced that an inaugural group of 20 clients has pledged to spend at least two percent (2%) of their total annual media budgets in Black-owned media companies through the firm’s recently introduced Media Inclusion Initiative (MII).
GroupM Elevates Krystal Olivieri to Global Chief Innovation Officer Role
GroupM, WPP's media investment group, announced that Krystal Olivieri has been elevated to the role of global Chief Innovation Officer.
GroupM Introduces the Media Inclusion Initiative, an Integrated Investment Strategy to Grow Black-Owned Media Companies and Support Creatorship
GroupM, WPP’s media investment group, today announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators. As the latest program in GroupM’s Responsible Investment framework, this initiative deepens the group’s DE&I commitments.
WPP Launches Global Data Company: Choreograph™
WPP announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.
WPP Makes Industry-Leading Net Zero Commitment
On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions from WPP’s operations, electricity will be 100% renewably sourced by 2025.
Amanda Richman Named Mindshare North America CEO
GroupM, WPP’s media investment group, today announced that Amanda Richman will join Mindshare as CEO, North America, beginning the transition immediately and officially starting in role at the start of May.
GroupM Rallies Responsible Investment as Go-to-Market Standard, Redefines Scale
GroupM, WPP's media investment group, today announced its “Responsible Investment” buying framework.
GroupM Elevates Andrew Ruegger to Global President of GroupM Commerce
GroupM, WPP's media investment group, today announced that Andrew Ruegger was elevated to the role of global president, GroupM Commerce.