Finecast Launches A Universal ID to Bring Advertisers The Ability to Measure Reach Across BVOD Platforms for The First Time
Finecast, the addressable TV business of GroupM, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time.
GroupM Launches “Multicultural Marketplace” In The United States With 300 Publishers
GroupM, WPP’s media investment group, today announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.
Transformation of Customer Relations and the New Role of Agencies: The Main Topics from The NextM Russia Conference
25 июня прошла ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиаинвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.
GroupM and Tokopedia Launch First In Market E-Commerce Partnership
GroupM announced an industry-leading partnership in Indonesia with Tokopedia – Indonesia’s largest e-Commerce platform with over 90 million monthly active users.
Mindshare, MediaCom, Wavemaker, Essence and m/SIX Independently Audited and Certified for Compliance with Best Industry Brand Safety Practices
GroupM U.K., WPP’s media investment group, announced that, following an independent audit, all five of its U.K. agencies have achieved the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles for brand safety, verified by industry-owned media auditor ABC.
GroupM Partners with Synagie to Offer E-Commerce Store Management and Fulfillment Services
GroupM, the media investment group of WPP, has significantly increased its capabilities in delivering end-to-end e-Commerce services with the formation of a commercial partnership with Synagie Corporation.
GroupM NextM Russia 2020: Reshaping Digital In The New Reality
25 июня состоится ежегодная digital-конференция NextM, организованная GroupM, ведущей международной медиа-инвестиционной группой холдинга WPP, представленной в России агентствами Mindshare, MediaCom и Wavemaker.
GroupM Issues Category-Specific Brand Safety Guidance for Marketers
A new brand safety report released today by GroupM, WPP’s media investment group, offers new category-specific recommendations for marketers on the future of brand safety.