GroupM Introduces the Media Inclusion Initiative, an Integrated Investment Strategy to Grow Black-Owned Media Companies and Support Creatorship
GroupM, WPP’s media investment group, today announced that it has formed the Media Inclusion Initiative, an integrated investment strategy to support and grow diverse and Black-owned media companies and creators, with an initial focus on Black-owned media and creators. As the latest program in GroupM’s Responsible Investment framework, this initiative deepens the group’s DE&I commitments.
WPP Launches Global Data Company: Choreograph™
WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape.
WPP Makes Industry-Leading Net Zero Commitment
On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.
Amanda Richman Named Mindshare North America CEO
GroupM, WPP’s media investment group, today announced that Amanda Richman will join Mindshare as CEO, North America, beginning the transition immediately and officially starting in role at the start of May.
GroupM Rallies Responsible Investment as Go-to-Market Standard, Redefines Scale
GroupM, WPP's media investment group, today announced its “Responsible Investment” buying framework.
GroupM Elevates Andrew Ruegger to Global President of GroupM Commerce
GroupM, WPP's media investment group, today announced that Andrew Ruegger was elevated to the role of global president, GroupM Commerce.
MediaCom Tops COMvergence’s 2020 Media Agency New Business Barometer
MediaCom tops COMvergence’s 2020 Media Agency New Business Barometer, with GroupM indicated as the top media agency network.
GroupM UK Joins The Conscious Advertising Network
GroupM UK, WPP’s media investment group, today announced it has become a member of The Conscious Advertising Network (CAN).