EssenceMediacom names Jill Kelly as U.S. CEO
EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has appointed Jill Kelly as its U.S. CEO. Kelly, whose new role will be effective October 1, previously served as GroupM’s Global CMO. She will lead the merged agency, which launches in January 2023, in the world’s largest ad market.
GroupM and Big Brothers Big Sisters of NYC Team Up to Launch Workplace Mentoring Program
GroupM announced today the launch of a Workplace Mentoring Program with Big Brothers Big Sisters of New York City (BBBS of NYC), the nation’s first and NYC’s largest youth mentoring organization, as part of a multi-year partnership to invest in the development of the next generation of leaders.
GroupM Names Nick Slaymaker Deputy Head of Global Investment
GroupM announced that Nick Slaymaker will be transitioning into a newly created role as Deputy Global Head of Investment, effective immediately. His core responsibility will be to lead GroupM’s investment activation strategy and implementation. He will report to Andrew Meaden, GroupM’s Global Head of Investment.
GroupM Introduces Global Framework for Media Decarbonization
GroupM today introduces the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework. The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels and markets in accordance with the Greenhouse Gas Protocol’s standards.
GroupM Names Dr. Brian Dashew as Head of Learning & Development for North America
GroupM announced today that Dr. Brian Dashew has been named Head of Learning & Development for North America and will lead GroupM University, the recently launched learning and development hub dedicated to employee growth. In his role, Dashew will be responsible for leading, designing, and executing industry-leading learning experiences and professional development curriculum within GroupM University.
GroupM Nexus Accelerates its Performance Media Transformation with New Global Leadership Appointments
GroupM today announced a raft of senior leadership appointments at its recently-unveiled performance media organization, GroupM Nexus. The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization. The new leadership team showcases the strength in depth across GroupM Nexus with new, expanded roles for existing global talent.
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV Measurement
GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10% of streaming impressions play when the TV is shut off, primarily through ancillary devices.
GroupM Provides Roadmap for Audience Measurement Partners
As the media ecosystem evolves from linear to cross-platform, buyers and sellers are seeking to bridge “the measurement gap.” Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.