Sharb Farjami Appointed CEO, GroupM North America
GroupM today announced the appointment of Sharb Farjami as North America (NA) CEO, effective immediately. Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region and a primary contributor to the agency’s industry leading record for global new business in 2023.
GroupM Certified as a Top Employer Europe 2024 with Five EMEA Market Accreditations
For the fourth time, GroupM has been awarded Top Employer Europe accreditation following five individual market certifications: Germany, Italy, Poland, Spain and the U.K.
New Maturity Model to Help Marketers Chart Course to AI Transformation
GroupM announced the launch of a proprietary AI Marketing Maturity model to support marketers’ AI transformation journeys, maximize marketing performance, and drive long- and short-term value from AI technology.
Choreograph to Integrate Google’s Audience Insights API in Industry-First Behavioral Data Collaboration
GroupM today announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API. Choreograph is one of the first partners to gain access to the API, which aggregates billions of anonymous signals from the web, search and YouTube to deliver improved marketing insights insight into browsing and shopping behaviors. Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.
GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers
GroupM, WPP’s media investment group, today announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.
GroupM Forms Ad Innovation Accelerator to Power Advertising Experiences of the Future
GroupM today announced the launch of the GroupM Ad Innovation Accelerator, a first-to-market program aimed at redefining engagement between advertisers and audiences. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join GroupM’s Ad Innovation Accelerator at launch. With a common vision, the working group will strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments such as Peacock, Telly, The Roku Channel and YouTube, among others. This program will first roll out in North America and then to other markets throughout 2024, with the goal to develop and pilot new ad formats across existing and emerging channels.
GroupM Launches Innovative Commerce Education Curriculum Developed in Partnership with Over 15 Top Retailers, Media and Commerce Tech Partners
GroupM is launching a unique commerce education curriculum, developed by GroupM’s commerce team, to upskill its 12,000 cross-channel performance experts to be the industry’s largest community of certified commerce experts. GroupM employees will learn commerce strategy and activation best practices directly from industry, retailer, and media platform leaders. The curriculum addresses the need for best-in-class training in an industry that is continually innovating and evolving.
GroupM Appointed Global Media Partner to Allianz
GroupM, WPP’s media investment group, today announced its appointment as global media partner of record to Allianz Group, one of the world’s leading insurers and asset managers that serves more than 122 million customers in over 70 countries.