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GroupM ha dado hoy un paso definitivo en su estrategia para mejorar su oferta de servicios y capacidades, evolucionando como plataforma de aceleración de negocio y relevancia de sus clientes, a los que continuará ayudando a resolver sus retos de comunicación en un entorno en constante cambio. 

GroupM launches the first and largest global post-cookie technology readiness program, in partnership with Google Chrome. This global initiative brings together GroupM clients to accelerate their understanding of Google Privacy Sandbox APIs and their use in advertising. Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

The new partnership will empower GroupM to better understand client performance and activate future planning against ESG goals

GroupM announces Alexandra Chabanne to lead GroupM France as CEO.

GroupM, branche média de WPP et leader mondial en conseil et investissements publicitaires, annonce la nomination d’Alexandra Chabanne en tant que CEO de GroupM France.

GroupM today announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads. The new monitoring system incorporates collective intelligence from across Amazon Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.

Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk with Instacart’s Retail Media Data

GroupM today announced a partnership with Google to create and launch a website accessibility workshop that will enhance the accessibility of client websites. Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score, and aligns with GroupM’s mission to make advertising work better for people and Google’s mission to make information universally accessible.