Xaxis Short-Form Video provides an innovative six-second video advertising format available for the first time across Twitter, Snap, Spotify and Global’s digital products
LONDON, 19 SEPTEMBER 2018 – Xaxis, the Outcome Media Company and GroupM’s programmatic media company, today launches its new Short-Form Video product, which allows clients to run campaigns across a selection of premium partners including Twitter, Snap, Spotify, and Global – driving increased digital video advertising reach and engagement.
Offering a mobile-first, six-second video ad format, the new Short-Form Video product is the first of its kind to offer a solution outside of YouTube and Facebook, opening up programmatic opportunities across Twitter, Snap, Spotify, and Global.
Compatible alongside other Xaxis video products, the six-second ad format allows advertisers to capitalise on evolving consumer behaviour and reach 27m UK consumers in brand-safe, premium environments. When used in conjunction with data and analytics tool [m]PLATFORM Audiences, targeting decisions are enhanced – strong early results demonstrate that 70% of video ads were viewed through to completion, which is 10X higher than Facebook’s comparable offering.
“Short-Form Video presents advertisers with the opportunity to deliver snackable content to consumers in a way that guarantees better brand recall and affinity,” said Harry Harcus, MD at Xaxis UK. “We’re pleased to launch the first product of its kind that delivers a cost-effective way to extend digital video advertising reach and frequency across premium social media channels, while complementing longer-form video content. Delivering content to consumers in an engaging, relevant and bite-sized format is a winning formula for advertisers and consumers alike.”
Lucy O'Dwyer, Head of Video Solutions at Twitter UK, commented: “We’re pleased to partner with Xaxis to offer access to In Stream video inventory on our platform programmatically for the first time. We believe short-form video has the power to connect consumers to compelling, brand-safe video ad content and drive positive shifts in key brand awareness metrics for advertisers.”
Xaxis Short-Form Video is now available in the UK, with a planned roll-out to other countries to follow.
Xaxis is The Outcome Media Company. We combine unique brand-safe media access, unrivalled programmatic expertise, and 360-degree data with proprietary artificial intelligence to help global brands achieve the outcomes they value from their digital media investments. Xaxis offers managed programmatic services in 47 markets, including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
For more information, visit www.xaxis.com
GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content, and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders, and people.
Discover more about GroupM at www.groupm.com.
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Global is one of the world’s leading Media & Entertainment groups and Europe’s largest radio company. With a portfolio of some of the largest and most respected media brands and music events, Global reaches more than 32 million people every week including 25 million on the radio alone. Global is the second biggest festival company in the UK. The company headquarters is in London’s iconic Leicester Square and Global has more than 1,600 people working at 32 broadcast centres and offices around the UK, the US and in France and Germany. Ashley Tabor OBE is Founder & Executive President, Stephen Miron is Group CEO, Richard Park is Group Executive Director & Director of Broadcasting and Lord Allen is Chairman. Tabor created Global in 2007.
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