MediaPost Names GroupM Holding Company of the Year
- January 10, 2022
Wavemaker is named Media Agency of the Year while GroupM Global CEO Christian Juhl named a MediaPost Media All-Star
MediaPost has named GroupM its holding company of the year in recognition of our steps taken in 2021 to create and execute our plan to change the industry and shape the next era of media where advertising works better for people. In a quote from the announcement: “the highest order we acknowledge is at the holding company level, and while its peers also rose to the occasion, it felt to the editors of MediaPost that GroupM, more than, others had both a mission and a plan for executing it, and took on some very material steps in that direction.”
The major vehicle for this mission was the introduction of our Responsible Investment Framework, which is focusing our entire network on applying our mission to all aspects of our work. The framework sets out five key pillars: safety, for both brands and consumers; data ethics, including the ethical application of AI to advertising; diversity and inclusion; responsible journalism and the health of the media ecosystem; as well as sustainability and our impact on the planet.
In leading this mission, Christian Juhl has secured a place on MediaPost’s Media All-Stars list. During his tenure, GroupM has evolved into a data-centric, technology-focused operating system for the group’s media agencies — Mindshare, MediaCom, Wavemaker, and Essence — as well as a range of businesses innovating in addressable media, AI-driven programmatic, commerce, and more. In addition, he leads the purposeful application of GroupM’s scale across partnerships, data, and technology, so the clients of WPP’s media agencies benefit from breakthrough intelligence and capabilities.
Wavemaker has also been named MediaPost’s Media Agency of the Year because it demonstrated the best creativity applying the art and science of data in a way that enables all the other components of their clients’ campaigns work, starting with identifying how to reach the consumers they want and following it all the way through the outcomes they want their campaigns to elicit.