Mindshare Appointed Campaign’s US Media Agency of the Year 2020
- February 18, 2021
Mindshare USA secured its spot as the Media Agency of the Year by embracing the challenges of 2020 and using them as an opportunity to reimagine the role of media, to assure that empathy is central to how it and its clients operate and to commit to making a meaningful societal impact.
In concrete terms that has meant assuring that diversity, equity and inclusion is viewed as a business imperative with new programs such as company-wide unconscious bias training and a commitment to increasing BIPOC representation. Mindshare Collective, an employee resource group, has continued its work on product development, research and advocacy related to underrepresented groups. And Mindshare’s Precisely Human data strategy remains an industry leader regarding privacy and consumer ethics.
Read more on Campaign US here.