This Week Next Week, Ep. 35: Bad Back Pat
- POV’s
- September 9, 2022
Brian and Kate pay tribute to Her Majesty Queen Elizabeth II. Then, they look back to 1974 to explain why the overall advertising industry can still grow within a negative economic environment. But acknowledging certain limits to advertising’s upside, they explore the misconception that digital advertising would always grow at double digit percentages in light of recent news from Snap. Out-of-home is digitizing as part of its comeback journey, and cinema advertising may never return to what it once was.
Related Links:
- This Is Snap’s Turnaround Plan (The Verge)
- Clear Channel Outdoor Investor Day
- Paramount at the Bank of America Conference
Music credit: Joseph McDade