This Year Next Year: 2023 Global End-of-Year Advertising Forecast

Advertising, a partial or primary revenue stream for four of the five largest public companies, by market cap, is a central pillar in conversations spanning technology, culture, government and the economy.

At the close of 2023, the global advertising market remains on pace for 5.8% annual growth, despite inflation, high interest rates, China’s sluggish economy and lingering impacts from the pandemic. While nominal growth will decelerate slightly in 2024, the five-year outlook remains strong, with retail media and digital out of home poised for aggressive expansion.

For an interactive look at the trends driving the advertising industry, including 3 major shifts and channel updates, view the This Year Next Year: 2023 Global End-of-Year Advertising Forecast.

The full This Year Next Year report is available to GroupM clients. To access or learn more, please email [email protected].

Explore other editions of the This Year Next Year End-of-Year 2023 Report: