This Year Next Year: 2023 Global Mid-Year Forecast
- June 12, 2023
Advertising, a partial or primary revenue stream for four of the five largest public companies, by market cap, is a central pillar in conversations spanning technology, culture, government and the economy. Our This Year Next Year 2023 Global Mid-Year forecast explores how these external factors will impact advertising over the coming months and years.
We expect global advertising to grow 5.9%, excluding U.S. political advertising, in 2023. For an interactive look at the trends driving the advertising industry, view the This Year Next Year Mid-Year report here.
If you are a client and would like more information and analysis, please reach out to your client lead.