Ultimate Fantasy Football Advisor: Google, CBS Sports & Essence
- Case Studies
- May 12, 2020
With more than 40 million players in the US, fantasy football is one of America’s most popular social activities. But the time it takes to extensively research players and monitor statistics can be daunting for both diehard fans and newcomers alike. In the lead-up to the 2018 football season, Essence partnered with Google and CBS Sports to create The CBS Sports Ultimate Fantasy Advisor, a friction-less way to make fantasy football fun again. Read more about their work here.
Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend, and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.