A next-gen GroupM capability, Modi Media is an advanced-TV business unit specializing in all areas of Advanced television. Working with brands and services across a wide technological and data driven spectrum, Modi understands the intersection of consumer electronics, entertainment and advanced TV targeting.

 Modi connects brands to consumers in an addressable way, enabling GroupM's agencies to make smarter decisions about how we targeted consumers on television.

 Modi's four key services include:

  1. Data Driven Entertainment (the ability to promote video content sales, rentals and tune-in through a variety of on demand/Digital TV solutions
  2. Addressable TV (the ability to send a specific commercial to one household and not another
  3. Hyper-Local TV (the ability to insert a television commercial directly to a specific zip code through set-top boxes)
  4. Interactive TV (iTV) (a custom-branded experience that incorporates the interactivity and versatility of the Internet with the sight, sound, motion and reach of TV – all powered by remote control)

 

Contact:  Michael Bologna, Michael.bologna@modimedia.com: +1-212-297-7029

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Regional Agencies