GroupM Leads in 2022 1H COMvergence Net New Business Rankings
GroupM leads the industry in new business and retention for the first half of 2022, according to COMvergence’s latest New Business Barometer (NBB), reflecting the strong appeal of the company’s differentiated offering and vision to marketing decision-makers around the world.
COMvergence Certifies GroupM as World’s Leading Media Agency Group in 2021 Full Year Global Billings Report
GroupM continues to be ranked as the world’s leading media agency group, retaining the top spot in COMvergence’s 2021 Full Year Global Billings Report. As calculated by COMvergence, an independent and international research bureau measuring the performance of major global ad and media agencies, GroupM finished 2021 with $61.6 billion in global billings — an increase of 15% over 2020 — to retain 30% market share. Mindshare and MediaCom occupied two of the top three agency results, finishing the year second and third, respectively.
All Things Being Equal: Demet Ikilier talks equality and sustainability
GroupM EMEA CEO Demet Ikiler sits down with Campaign Middle East to discuss ways to lift women up, and other ways to make the industry existentially better.
GroupM Canada Announces 2+% Black and Diverse Media Pledge To Support and Grow Black and Diverse Media and Creators in Canada
GroupM Canada today announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada. A similar pledge launched in the U.S. just last year and the company saw tremendous interest support from their client base with 20+ clients signing on out of the gate and more committing since.
GroupM’s Demet Ikiler: “We Are Precious the Way We Are”
In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and being a woman in and of power.
Agreeing to Disagree: Why Leaders Should Encourage Positive Agitation
We need to preserve our ability to respectfully disagree, for the sake of better creativity.
Brands Need to Put More Media Dollars Toward Making a Positive Social and Environmental Impact and Less on Funding Hate Speech
Advertisers are facing increasing pressure from consumers who feel duped and manipulated by social media platforms, says Christian Juhl, the global CEO of media investment company GroupM.
Three Ways to Build A More Equitable Industry With Purpose-Driven Marketing
LaToya Christian, managing partner, strategy and analytics at GroupM, shares how purpose-driven marketers can change the industry for the better.