Newsroom
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GroupM and Incremental Partner to Power the Next Generation of Retail and Integrated Media Planning, Optimization, and Measurement
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GroupM Forges Global Partnership with Retail Intelligence Leader Shalion to Supercharge Commerce Intelligence Capabilities
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GroupM Releases its This Year Next Year 2024 Midyear Global Advertising Forecast
Read moreOur 2024 Global Midyear Advertising Forecast explores how external factors spanning technology, culture, government and the economy will impact advertising over the coming months and years. We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion, an upward revision from the 5.3% we forecast in December. The advertising industry is expected to surpass one trillion dollars in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than previously forecast.
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GroupM network among first 67 companies to be awarded the IPA’s People First Promise badge of honour accreditation
Read moreAwarded to agencies that demonstrate excellence in duty of care to employees’ mental health and wellbeing.
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GroupM Agencies Take Four of Top Five Media Agency Spots in WARC Effective 100 List 2024
Read moreToday, WARC released its Effective 100 List 2024 where GroupM—WPP’s media investment group—agencies made up 80% of the top five “top media agencies” category that highlights work effectiveness based on location. Within that list, Mindshare New York ranked first, Wavemaker Mumbai ranked second, EssenceMediacom New York ranked fourth and EssenceMediacom Mumbai ranked fifth, respectively. In the “top campaigns” category, GroupM agencies held three of the top 10 spots. Wavemaker Mumbai, in partnership with Ogilvy Mumbai, came in first for its “Shah Rukh Khan-My-Ad” Cadbury campaign—which also won the Creative Effectiveness Grand Prix at Cannes Lions—EssenceMediacom London & Mumbai came in second with its “Keep Girls in School” campaign for Whisper and Mindshare New York came in seventh with its “See My Skin” campaign for Vaseline.
