How To Work With Influencers Now: Content That Works in a Crisis
Dafydd Woodward, Global Head of GroupM's Influence, Content and Amplification solution, writes his POV on why influencers can work well now, and how you can direct influencers in a crisis and strike the right tone.
Programmatic Video Gets More Attention Among Buyers
Jessica Brown, director of digital investment at WPP’s GroupM media agency, said the coronavirus pandemic has hastened a longer-term move from linear TV toward digital media consumption, and advertisers are taking notice.
Wavemaker’s Amanda Richman Frames The NewFronts: Tonality, Creativity with a Service Focus
In a Beet.TV interview, Amanda Richman, US CEO of Wavemaker, discussed the ways that the pandemic has forced brands and brand marketers to lean into their creative side.
Media Agencies are Changing Fast to Make Advertising Work Better
In his Campaign UK byline, Christian Jul, Global CEO of GroupM, discusses how agencies are changing fast in order to make advertising working better for people.
How Australia & New Zealand are Adapting to COVID-19 & Remote Working
In a new feature in the newest edition of AdNews Australia, GroupM Australia and New Zealand take us into how they have adapted to COVID19 and remote working, with continued collaboration and innovation to deliver for their clients.
Advertisers Warming to News Investment as “Positive Associations” Emerge, GroupM’s Joe Barone
While brand safety was not the main reason for advertisers having pulled back from investing during the early days of the pandemic, those being budgets and messaging, concerns about brand safety or suitability have been a factor — but they are abating. Initially putting investment on hold during the initial days, advertisers are finding that news is increasingly providing “positive associations” says Joe Barone, Managing Partner, Brand Safety, US at GroupM in this interview Beet.TV
Instagram Has The Potential To Be A Full Funnel Commerce Platform
Of all the trends accelerating due to COVID-19, the uptick in ecommerce is the one most likely to stick – and Instagram is well suited to benefit, says Kieley Taylor, global VP of social at GroupM.
Social Distancing With Friends: Brian Wieser
Brian Wieser has never been busier – and that includes his time as an investment banker on Wall Street.