Newsroom
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Former Flywheel Executive Sandy Welsch to Join GroupM’s Global Commerce Executive Team to Accelerate Global Partnerships and Cutting-Edge Technology Enablement
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GroupM and Incremental Partner to Power the Next Generation of Retail and Integrated Media Planning, Optimization, and Measurement
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GroupM Forges Global Partnership with Retail Intelligence Leader Shalion to Supercharge Commerce Intelligence Capabilities
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GroupM Releases its This Year Next Year 2024 Midyear Global Advertising Forecast
Our 2024 Global Midyear Advertising Forecast explores how external factors spanning technology, culture, government and the economy will impact advertising over the coming months and years. We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion, an upward revision from the 5.3% we forecast in December. The advertising industry is expected to surpass one trillion dollars in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than previously forecast.
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GroupM network among first 67 companies to be awarded the IPA’s People First Promise badge of honour accreditation
Awarded to agencies that demonstrate excellence in duty of care to employees’ mental health and wellbeing.