GroupM Business Intelligence

Kate Scott-Dawkins

GroupM’s Business Intelligence Team are the key contributors to GroupM’s Next Series, encompassing the weekly podcast This Week, Next Week, our biannual global ad revenue forecast This Year, Next Year and biannual exploration into the technology and behaviors shaping the next decade of advertising The Next 10. Led by Kate Scott-Dawkins, Global President of Business Intelligence, the team also leads thought leadership around economic trends, forecasts and insights. The team enjoys working at the intersection of advertising, technology and creativity and are regular contributors to GroupM articles and POVs.

GroupM Business Intelligence Stories