Kate Scott-Dawkins is GroupM’s Global Director, Business Intelligence, where she contributes to the group’s thought leadership around economic trends, forecasts, and insights. She enjoys working at the intersection of advertising, technology, artificial intelligence, and creativity. She has lived and worked on three continents, and studied five languages. Prior to joining GroupM, Kate spent seven years helping Essence and its clients respond to challenges related to strategy, growth, and innovation. Her interest in future trends and competitive strategy fuel her long and ever-growing reading list.
Global Director, Business Intelligence, GroupM