One of the driving factors in GroupM being named MediaPost’s Holding Company of the Year as host of the company’s This Week Next Week podcast, Kate Scott-Dawkins is the Global President, Business Intelligence of GroupM. She is responsible for leading the group’s research and marketplace intelligence division, including authoring the This Year Next Year global ad spend forecasts, in addition to regional forecasts in dozens of markets throughout the year. She has also developed custom research and analysis for GroupM clients. A member of GroupM’s Global Leadership Team, Kate enjoys working at the intersection of advertising, technology, artificial intelligence, and creativity to provide clients with unrivaled perspectives that help move their business goals forward.
The Business Intelligence team, through its POVs, forecasts and This Week Next Week podcast, works to transparently benchmark the ad industry’s ups and downs as well as break down the real-time dynamics informing their bottom-up approach to building their views. These weekly and periodic commentaries provide keen insights about the ever-changing, evolutionary nature of the media that the ad industry buys and that consumers spend their time with.
Kate is a GroupM veteran of more than ten years—with her first stop being at Essence (now EssenceMediacom), the group’s global data and measurement-driven agency—where she worked in various leadership roles, the last of which was VP of Thought Leadership and Innovation. In that position, she worked with leaders across the agency to identify, research, and publish analysis on market shifts and future trends to provide strategic guidance to clients and informed perspective to the industry at large.