GroupM Ireland’s 2019 Ad Forecast: €736M Investment Forecast, 0.7% Growth
Dublin, December 20, 2018 – GroupM, WPP’s media investment group, updated its 2018 and 2019 advertising investment forecasts. GroupM slightly downgraded 2018 growth expectations from -0.4% to -0.8%. 2019 growth is back into positive territory however with a forecast of 0.7%. Growth categories include Retail, Finance and FMCG whilst Motors continues to fall and Household Services (Telcos) is forecast to be down slightly.
Across the various media types, TV, Digital, OOH and Cinema will see growth, but it must be noted that the Cinema growth is off a poor year in 2018 mostly as a result of the very warm weather across the Summer of 2018. Radio, Newspapers and Magazines are all set to decline for the second year in succession as they are impacted by Digital and they struggle to migrate their audience to a fully Digital platform.
For further insights and analysis on the Irish media marketplace in 2019, GroupM Ireland have produced a definitive guide to the dynamic and ever changing Irish media marketplace, The Year in Context: 2019 Media Marketplace. A copy of The Year in Context: 2019 Media Marketplace booklet is available by clicking the PDF link below.