Consumers in Asia Pacific love tech, and believe it improves their lives – but almost two-thirds also say they are worried about how much of their personal information is collected and used, new research shows.
A study from GroupM found 80% of consumers agreed with the statement “technology makes my life better”, and 67% said they liked to keep up with tech trends.
But 67% of people quizzed for the report, Data Privacy and Brand Trust in Asia Pacific – Turning Risk into Opportunity, said they were “concerned” about the issue of privacy – 38% were “somewhat concerned” and 29% said they were “very concerned”.
Of the 4,099 people across seven countries in the region interviewed, only 10% said they were unconcerned about data privacy.
Please read the full article in WARC here.