Asia Pacific Consumers Increasingly Concerned About Data Privacy

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Consumers in Asia Pacific love tech, and believe it improves their lives – but almost two-thirds also say they are worried about how much of their personal information is collected and used, new research shows.

A study from GroupM found 80% of consumers agreed with the statement “technology makes my life better”, and 67% said they liked to keep up with tech trends.

But 67% of people quizzed for the report, Data Privacy and Brand Trust in Asia Pacific – Turning Risk into Opportunity, said they were “concerned” about the issue of privacy – 38% were “somewhat concerned” and 29% said they were “very concerned”.

Of the 4,099 people across seven countries in the region interviewed, only 10% said they were unconcerned about data privacy.

Please read the full article in WARC here.

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