Almost as Many Advertising Agency Models as Marketers

Brian Wieser, Global President of Business Intelligence at GroupM, believes agencies have a lot of potential to produce substantial ongoing value to marketers.

Weiser, who is speaking at the AANA’s RESET event next month, says agencies concentrate relevant expertise to a degree that no marketer can.

“The more complex marketing becomes, the greater the value that can emerge from agencies,” he says.

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