Almost as Many Advertising Agency Models as Marketers
- August 28, 2019
Brian Wieser, Global President of Business Intelligence at GroupM, believes agencies have a lot of potential to produce substantial ongoing value to marketers.
Weiser, who is speaking at the AANA’s RESET event next month, says agencies concentrate relevant expertise to a degree that no marketer can.
“The more complex marketing becomes, the greater the value that can emerge from agencies,” he says.
Please read the full article on AdNews here.