Clean Sweep for GroupM Agencies in Global December R3 2021 New Business Rankings
MediaCom, Mindshare and Wavemaker cap the year with high marks across each region
New York (February 4, 2022) — GroupM, WPP’s media investment group, today announces that MediaCom, Mindshare and Wavemaker have ranked as the top three agencies, respectively, in the Global/December 2021 R3 “Media Agencies” New Business League table, capping one of the busiest years for new business in recent memory.
In addition to the global rankings, these three agencies saw big finishes across every region in which they operate. In APAC, Mindshare ranked first, MediaCom second and Wavemaker third. Within the region, Mindshare finished first, Wavemaker second and MediaCom fifth in China while, in India, Mindshare finished first while Wavemaker ranked second. The rankings showed that, in Europe, Wavemaker ranked second while MediaCom ranked third and, in the U.K., Mindshare ranked second.
For the U.S., all three agencies had big years: MediaCom ranked second while Mindshare won five of the 10 biggest U.S. media accounts up for grabs last year. Wavemaker also won many
‘new economy’ brands including Coinbase, Square, and TikTok Business. In LATAM, MediaCom ranked second while Mindshare finished fifth.
“I couldn’t be prouder of everything our teams did to make 2021 such a successful year for GroupM and for our clients,” said Christian Juhl, GroupM’s Global CEO. “These results reflect our commitment to innovation and delivering best in class solutions and are a public validation of the dedication and creativity of our people.”
“Our fantastic performance in 2021 was only possible thanks to the huge effort from our teams across the world who went above and beyond at every stage,” said Nick Lawson, MediaCom’s Global CEO. “I’m proud that we were able to successfully demonstrate to advertisers that we can deliver competitive advantage by helping them see the bigger picture, working hand-in-hand with our GroupM and WPP families to highlight the impact we could have on their businesses.”
“Clients are responding to Mindshare’s vision of driving Good Growth combined with GroupM’s goal of making advertising work better for people,” said Adam Gerhart, Mindshare’s Global CEO. “We are making this a reality and leading the industry by developing new products and services that take an intentional approach to media – from Inclusion PMPs, Innovation and Planning Services to Carbon Calculators. Our clients and prospects can see how these accelerate their transformation agendas through the diversified services we are delivering in partnership with GroupM and WPP. I am immensely proud of everyone at Mindshare for this set of results and thankful for the partnership of everyone across GroupM and WPP.”
“Our ethos of Positive Provocation has strong appeal for new economy and power brands alike – and our industry-leading credentials have established Wavemaker as the right agency for a host of new partners as illustrated in R3’s new business league,” said Toby Jenner, Wavemaker’s Global CEO. “We’re incredibly proud of our teams across the globe who have delivered these results 2021 – and we’re looking forward to the year ahead with ambitious optimism.”
GroupM is the world’s leading media investment company responsible for more than $60B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.